About RIO

About RIO

Sharing The Experience Since 1896

In RIO we are all about experiences. With our more than 120 years of experience manufacturing cartridges RIO is at the forefront of the hunting and shooting industry with its cutting-edge technology, its know-how and extensive product range.
We want RIO to be an integral part of your hunting or shooting days which are filled with excitement, enjoyment and sharing your experience with those around you. RIO is spending time in the outdoors with family, friends and even friendly competitors. And as a leader in outdoor recreation RIO offers something even more important - the reliability and confidence in our sporting cartridges that will allow us to enjoy the experiences together.

RIO History

Alfred Nobel Experience

Since its foundation by Alfred Nobel in 1872, RIO’s parent company MAXAM has become a global organization composed of five business units, 6,500 employees on the five continents, industrial facilities in more than 45 countries and sales in over 100. Strongly positioned as a major international player in a modern-day global market, MAXAM Outdoors, its sporting ammunition division, has manufacturing plants in Spain, the UK and USA producing more than 500M shells annually.

The RIO brand was founded in 1896 and since then it has gone from strength to strength and is now sold in more than 60 countries serving millions of hunters and shooters around the world. RIO’s sponsored shooters have represented their countries in various Olympic Games and won countless world shooting championships. RIO shooter, Spaniard Alberto Fernández won the final competition of the 2017 season in New Delhi in India. He not only won a gold medal in the individual category but also achieved a world record in the final with 119/125 and 48/50. Alberto favorite shooting cartridge is RIO’s Star Team Evo cartridge.

RIO History
RIO Today

RIO Today

RIO Sold in More Than 60 Countries

The RIO brand was founded in 1896 and since then it has gone from strength to strength and is now sold in more than 60 countries serving millions of hunters and shooters around the world. RIO’s sponsored shooters have represented their countries in various Olympic Games and won countless world shooting championships.
RIO Olympic shooter, the Spaniard Alberto Fernández won the final competition of the 2017 season in New Delhi in India. He not only won a gold medal in the individual category but also achieved a world record in the final with 119/125 and 48/50. Alberto favorite shooting cartridge is RIO’s Star Team Evo cartridge.